Ensure your website offers great customer service by making the site easy to update and presenting opportunities for visitors to share their opinions. Regardless of which content management system you use to update your site, consider these suggestions for ramping up your site’s customer service.
- Use a content management system that’s user friendly. When you need to alert customers about a recall, product update, or special offer, it’s an easy task if you’re using an intuitive platform such as Drupal or Joomla. These two open source programs are easy to use, meaning more than a couple of staff members will be able to disseminate customer service information on your website.
- Integrate customer feedback elements in your web design. Whether your website is operated through a third party web hosting company, cloud hosting, or you have your own servers, look for ways to incorporate survey software and other applications that collect opinions from customers. You’ll be able to assess how well your customer service is working.
- Choose an approach to web design that works on tablets and mobile devices. With so much business being done through iPads, iPhones, and Blackberries, your website needs to have a scaled back mobile option. Make sure the mobile version of your website offers users quick access to customer service information.
By having an agile content management system, using surveys, and giving customers a mobile version of your site, you’ll establish a solid reputation for providing outstanding customer service. That’s why it pays to stay on top of the latest technology.