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If you’re a website designer then you are most likely privy to the latest advancements in technology. However, your customers may not be aware of new changes or innovations. This is where you can gain their respect and future business but sharing what you know.
Let’s say that you have found a new marketing strategy that is taking the world by storm. Whether it’s a certain type of social marketing or a QR code that your customer has no idea about; you can use this knowledge to your advantage.
What you can do is contact your customers and tell them all about what you have found out and offer them a chance to utilize this service. Now you can charge them for it or gain even more respect by doing something for free. You’ll make your customer feel special and you’ll have an advantage when it comes time to renew their contract. What will happen on average is that your customer will remember all of the times that you helped them out by sharing new intel or taking care of them when you have discovered marketing advantages.
Since technology changes daily, this allows you to share something new with your customer base quite often. It will show them that you are on top of things and that you know what you’re doing. Not only will you get repeat business but they’ll want to tell their friends and colleagues as well and you may gain a larger customer base just by sharing what you know or have learned.